Terms of Service

Vetterly is a marketplace that introduces Australian pet brands to Australian pet creators and runs the money and the paperwork in between. It is operated by Ahmed Khan trading as Vetterly, a registered Australian business name. Our ABN appears on every tax invoice we issue, and we will give it to you if you ask.

By creating an account you agree to these terms. If you are signing up for a business, you are confirming you have authority to bind it.

Vetterly is not a party to your campaign. When a brand books a creator, the agreement to make and deliver the content is between those two. Vetterly provides the platform, the matching, the messaging and the payment handling, and it enforces the rules below, but it does not produce content and does not employ creators.

• You need to be at least 18 to hold an account.
• One account per person or business. Keep your login to yourself.
• Everything on your profile has to be true, including your follower count.
• Creator follower numbers are self-reported. Vetterly does not verify them and says so wherever they appear.
• We can suspend or close an account that breaks these terms, and we will tell you why.

A brand posts a brief describing a campaign. Matched creators are notified, and any creator can bid on an open brief with their own rate and what they will deliver. Bidding is free and creates no obligation on either side.

A brief can be public, meaning it appears on the open campaigns board and can be indexed by search engines, or private, meaning it is only shown to creators inside the platform. Either way, a brief never shows the brand's email address or a creator's contact details.

Nothing is binding until a brand accepts a bid and funds the campaign. A brand can decline any bid and a creator can withdraw one.

• Creators pay nothing. Not to join, not to bid, not to be paid. There is no commission taken out of a creator's rate.
• Brands pay a flat 10% on top of the creator's rate on a paid campaign. The creator receives their full quoted rate. There is no subscription.
• Gifted campaigns cost the brand a flat $10. No money passes to the creator, who receives the product instead.
• The minimum rate on a paid campaign is $20 AUD.
• All prices are in Australian dollars.

The fee is worked out and locked when the campaign is created. It cannot be changed afterwards by anyone, including us, so there is never an argument later about what was agreed.

Payments run through Stripe. When a brand books a creator, the brand pays the creator's rate plus the 10% fee, and Stripe holds that money. The creator can see the campaign is funded, but the money does not reach them yet.

The money is released to the creator when:

• the brand approves the delivered work, for content the brand posts itself; or
• the creator has published the agreed post on their own channel and marked it live, where the campaign is for a post on the creator's channel.

Payment is never released automatically without one of those steps. If a brand goes quiet after approving, that is not a reason to hold a creator's money, and we will release it.

Creators are paid through a Stripe Express account in their own name. Setting it up is only necessary once a brand has actually booked you, and Stripe, not Vetterly, collects and holds those bank and identity details.

A booking that is not funded within 3 days expires and the creator is released to take other work.

• A creator has 7 days to deliver from the point the campaign is funded, or from the day the product arrives where one is being sent. A parcel that has not arrived does not start anyone's clock.
• A brand can ask for up to 2 rounds of changes within the scope that was agreed. Asking for something outside that scope is a new job and can be quoted as one.
• Where the campaign is a post on the creator's own channel, the post has to stay up for at least 30 days unless the brand agrees otherwise.
• Both sides must disclose the commercial relationship as Australian law and the platform in question require. That is the creator's responsibility to apply and the brand's responsibility not to discourage.

On a gifted campaign the creator receives the product instead of a fee. There is no money held for the creator, so the protections here are about the parcel rather than payment.

• The brand ships at its own cost and marks the campaign as shipped. Vetterly asks for a carrier and tracking number and chases the brand when those are missing.
• The creator confirms the product arrived. The delivery window starts from that confirmation, not from the day it was posted.
• If a parcel has not been confirmed as received 5 days after being marked as sent, both sides are contacted.
• The product is the creator's to keep. A brand cannot ask for it back after the content is delivered.
• A creator's shipping address is released to a brand only once a campaign is funded, and only for the purpose of sending the product.

The creator owns what they make. Copyright in the content stays with the creator. What the brand buys is a licence to use it.

Unless the brief or the accepted bid says otherwise, that licence is:

• worldwide, non-exclusive and perpetual;
• for the brand's own organic marketing: its website, its social channels, its emails and its own storefront;
• not for paid advertising, and not for print, packaging, out-of-home or resale.

Paid-ad rights, exclusivity and whitelisting are worth paying for and have to be agreed in the brief or the bid. If they were not agreed, they were not bought.

The creator confirms the content is theirs, that they have permission from anyone identifiable in it, and that it does not use music or footage they do not have the right to use.

Vetterly resharing. We sometimes want to reshare campaign content on our own channels. We ask both the brand and the creator, on every campaign, and we treat an unanswered question as a no. Permission can be withdrawn at any time by telling us, and we will take the post down.

• Before a campaign is funded, either side can walk away and nothing is owed.
• After funding but before the creator has started, a brand can cancel and be refunded in full, including the fee.
• Once work has genuinely started, a cancellation is a conversation. Tell us and we will look at what was actually done.
• If a creator does not deliver within the agreed window and stops responding, the brand gets a full refund including the fee.
• Either side can raise a dispute. Raising one pauses the campaign and holds the money where it is. It does not take anyone's money away.
• A dispute can be withdrawn by the side that raised it, and the campaign goes back to exactly where it was. Only the side that raised it can withdraw it.
• If a dispute cannot be settled between you, we will look at the brief, the messages and what was delivered, and decide to release, refund or split the payment. We will explain the decision. It is a commercial call, not a legal ruling, and it does not stop either of you from taking the matter further.

Nothing here limits your rights under the Australian Consumer Law, which cannot be excluded.

A creator's social handle and both sides' email addresses stay hidden until a campaign is funded. Messages go through Vetterly, and replying to a notification email reaches us, not the other party.

You may not use Vetterly to find someone and then deliberately move the same campaign off the platform to avoid the fee. It is a small fee and it is what pays for the payment protection both sides are relying on. Doing it repeatedly is grounds for closing an account.

None of this stops you working together again however you like once you have completed a campaign here. We are not trying to own the relationship.

• Misrepresent who you are, what you sell, or the size of your audience.
• Ask a creator to make claims about a product that are not true, particularly health claims about animals.
• Post content that is unlawful, harassing, or harmful to an animal.
• Scrape the site, or use it to build a competing database of creators.
• Pay or accept payment for a fake review.

Vetterly is provided as it is. We do not promise the matching will find the right creator, that a campaign will sell anything, or that the site will never be down.

Because Vetterly is not a party to your campaign, we are not responsible for the quality of the content, for a product that does not arrive, or for what either side says to the other. We are responsible for running the payment process described above properly.

To the extent the law allows, our total liability to you for anything connected with Vetterly is limited to the fees you have paid us in the 12 months before the claim. We are not liable for lost profits or indirect loss.

Our goods and services come with guarantees that cannot be excluded under the Australian Consumer Law. Nothing above changes that.

We will update these terms as the platform changes. The version and date at the top always say which one you are reading. If a change materially affects you, we will email you before it takes effect, and the version you agreed to at signup is recorded against your account.

These terms are governed by the law of Victoria, Australia.

Questions, or something here that does not match your experience of the platform? Email hello@vetterly.com.au. See also our Privacy Policy and our plain-English Trust & Safety summary. Where Trust & Safety and this document disagree, this document governs.