Guides
What we've learned running pet campaigns for Australian small businesses, written for someone doing it for the first time. No fluff, no invented statistics.
What do pet influencers charge in Australia?
Why there is no fixed rate, what actually moves a creator's price, and what creators on Vetterly are currently asking.
Updated 7 September 2026
How to run your first pet influencer campaign in Australia
A first campaign from scratch: what to brief, what to send, what to expect back and how long it takes.
Updated 13 July 2026
UGC vs influencer posts: which should a pet brand pay for?
Two different products people keep buying by accident. Which one you need, and what each is worth paying for.
Updated 13 July 2026
Want real numbers instead of estimates?
Post a brief and Australian pet creators bid with their own rates. Free to post, and you only pay if you pick someone.